Friday, June 16, 2006
Not so idle, after all
I have more or less turned this blog into my "reading journal". I hope I continue with the activity on this front - that it does not get lost like my travellogue. I didn't manage to write down about my other trips after the first one - that of the day outing to Qutub. Since then, we visited Garden of Five Senses, Neemrana, Nainital, and Mashobra. I still hope to post some of these, although I have given up on the most ambitious of the lot - post on the week long trip to Goa.
Thursday, June 15, 2006
The Kite Runner
Monday, June 05, 2006
HIWSGMAT - Opal Mehta
Monday, March 13, 2006
I am not joking ...
Last weekend I finished Richard Feynman's "Surely you are joking Mr. Feynman". To summarize my experience, I enjoyed reading it. It makes a light reading (quite unexpected from an autobiographical account of a Nobel prize winning physicist), but intellectual at the same time (which can be expected :-) ).
This book tells the reader about life and times of Feynman through a series of anecdotes, and I appreciated his sense of humor as he relates these. It shows Feynman not just as a dedicated scientist, but as a "normal" human being, who pursues other interests, like music and arts, and gives his best to everything he tries. He plays drums in carnival in Brazil! And holds a one-man painting exhibition!! He is also probably a little eccentric, like scientists are ;-)
This book also gives a brief glimpse of what went into the making of the first atom bomb (though not the reaction of the people who created it, on the aftermath of its deployment). What was missing was a better view of his "personal" side - his emotions and his family, but then this is not exactly an autobiography. At some points he tends to get a little repetitive.
In my view, this book can be enjoyed by people who like non-fiction, as well as those who prefer fiction. But a word of caution : quite a substantial part of it would make sense to people who have an understanding of basic physics. (So, the engineers are safe :-)).
Monday, January 30, 2006
Brand Value
A couple of days back, I happened to glance at a magazine Nitin was reading. From the black-and-white page, one word (Bubble, to be precise) in large font and multi-colored letters, stood out. My immediate response was "What is this article about Google ?" While Nitin described the article, a concious thought appeared in my mind - how did I ever, almost unconciously, associate the article with Google. All I had seen was a word written in red-blue-yellow-green letters - the colors in the logo of Google. What an amazing brand establishment. And recognition!
A brief discussion on "Brand" creation and marketing ensued. Although we have seen the "Brand" at work (and play) innumerous times, it never ceases to amaze me. I am still surprised at the Google incident. And amused to hear about my colleague's two-year-old son (who cannot yet read, and who has not yet developed a special taste for burgers) displaying excitement at the sight of a slightly curved M.
Sunday, January 22, 2006
One night at the call centre
One Night at the Call Centre
This weekend I finished the much-hyped (and much-bashed) book by Chetan Bhagat. I was rather disappointed by this book. Although almost all the reviews I had read about it in the papers had thumbed it down, I still had hopes; but well, they were meant not to be. After I had read one-third of the book, I was not particulary interested or enthused to finish it - something that does not happen with me often.
The book is about six people working in night shifts in a team in a call centre, the doom of which is imminent. The book talks of their personal and professional crises, and in the end they set on their way to triumphing over their setbacks.
So, what do I think is wrong with it? That it is very superficial and shallow. Although the setting is new, the story is trite and cliched. Probably I have read too many books with a similar underlying plot, but with much better treatment. It appears that the author has tried to make the emotional upheavel of the characters as the main focus of the book, but the depiction has no depth. The solution they figure out for their professional problems sounds very unrealistic. On the whole, it feels like an account of few of the problems faced by working people, borrowed from miscellaneous sources, and patched (I wont call it "woven") into a story. Even the narration in first person lacks conviction, which was a big plus in his first book, Five Point Someone.